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What is an Onlyfans niche?

As an Onlyfans creator, you are a business owner, and your content is the product. As such you need to learn the basics of marketing, and a big part of this is:

  • Working out who your potential customers ad target audience are
  • Finding out where these customers are and how to reach them

For example, if a company was marketing a football related product, then it would not make much sense for them promote their products on platforms where most of the users were female, such as Pinterest, as most football fans are male.

Niches on Onlyfans are the tools that you use to find the specific audience that will want your content and be willing to spend money on you. Onlyfans niche refers to the categorisation of your page and content.

Niches are incredibly diverse, and cover all sorts of different areas. They can be related to things such as your physical attributes, such as Big Boobs, BBW, Big Ass etc. Others can be related to your ethnicity i.e. Black, White, Asian etc.

However, the most popular niches are based on the type of model you are and content you create, such as Amateur, MILF, Gamer Girl, Trans, Dominatrix. These are the niches that it is best to look into to find your Onlyfans identity.

Of course, it is possible to also make money on Onlyfans by creating Safe For Work (SFW) content. In 2023, it was estimated that around 70% of Onlyfans creators were classed as NSFW, or adult content, with the remaining 30% were creating SFW content. We have given an overview of the SFW niche landscape below, but the majority of this article is focused on the NSFW niches.

Why is an Onlyfans niche important?

Everybody is different. Not only Onlyfans creators, but also Onlyfans users. Everyone has their own preferences, styles, what they like to do and see, and to spend their money on. Not everyone will like your content of course, but because people’s tastes and, with NSFW content, kinks, are all different, you can be sure that you WILL be able to find an audience on Onlyfans!

But to do so, you need to ensure that you carefully select the niche that is perfect for you and your content, as this will ensure that you are getting your channel in front of the types of users that enjoy the type of content you create. This will lead to more subscribers joining your Onlyfans channel, plus these subscribers will stay as paying customers for longer. In addition, the identification of your niche will have other benefits:

Knowledge and Specialisation

Trying to target every user on Onlyfans is impossible. But once you find your niche, you can learn all about that specific niche, what the fans in that niche like, what marketing works and more. You become an expert within a smaller set of users, which is WAY easier than trying to understand the full Onlyfans ecosystem.

Social Media & Other Promotion

If there is a niche on Onlyfans where the audience for that content congregates, then you can be very sure that there will be similar groups on all of the social media platforms, and on other great places to promote your Onlyfans, like Reddit. Find your right niche and you can quickly know all of the groups on the socials and the subreddits where the niche fans hang out.

Do I need to choose a niche?

The answer to this can only be yes! There are so many benefits of knowing what your particular niche is, and what is going to suit you and your content. The closer the niche is to what you like, what you enjoy, what you feel comfortable with, and very important, what is authentic to you, the more fun your Onlyfans journey will be, and the more money you will make.

Like any form of marketing, it is about finding your audience, and your tribe. Find the unique niche that fits you, and you have way more chance of building up followers who have a high level of brand loyalty.

Onlyfans Niche Content Ideas

When you are starting out on Onlyfans, and looking around at other Onlyfans creators and seeing how they create content. It can be pretty intimidating! With over 2.1 million creators on the platform, the huge amounts of different types of content being produced can be mind boggling!

Beginner creators will ask themselves ‘what content should I produce?’, ‘what content is working best?’. Looking at Onlyfans creators as a whole, this is a very difficult question to answer, and creators can waste a lot of time creating content in lots of different types, and taking a long time to work out what works for them.

However, once you identify your niche, you can then look only at the creators in your niche and see what content they create. You can save a huge amount of time as you can see exactly what fans within your niche want, giving you lots of Onlyfans content ideas, and get creating it and converting new fans quickly.

It will also allow you to find a niche that you feel comfortable with. If you don’t feel comfortable with very explicit content, then you can see what other creators in a niche  

Types of Onlyfans Niches

There are so many different niches on Onlyfans, that the only thing that can hold you back is your imagination! Everything is there, from kinks and fetishes, to physical characteristics, to ethnicity, to jobs, interests and much more. There is room for anyone and everything.

Examples of Onlyfans niches

Below is a small list of niche examples. There are thousands of niches on Onlyfans, so you can find exactly the right one for you.

Popular Onlyfans Niches

  • Gamer Girl
  • Pornstar
  • MILF
  • Foot Fetish
  • Trans
  • Athletic
  • Girl Next Door
  • Cosplay
  • Findom
  • Couples

Onlyfans niches – physical characteristics & physical features

  • Big boobs
  • Small boobs
  • BBW
  • Athletic
  • Girl next door
  • Big ass
  • Nerdy

Onlyfans niches – ethnicity

  • Asian
  • Black
  • White
  • Hispanic
  • Indian

Onlyfans niches – kinks and fetishes

  • Foot fetish
  • Dominatrix
  • Cosplay
  • Used underwear
  • Findom
  • Piercings & tattoos

Onlyfans niches –  occupations & interests

  • Teacher
  • Student
  • Cooking
  • Gaming
  • Sports
  • Money

How to find your Onlyfans niche

The process of finding the right Onlyfans niche for you is best if you can break it down, and it can help to follow these steps:

1) What are your interests and characteristics?

As we will say time and time again in this article, authenticity is key on Onlyfans. People want to subscribe and spend with creators that they have a genuine connection with, and so you will ALWAYS be more successful if you are true to yourself, and choose a nice the aligns with your interests, passions and characteristics.

So, make a list of the things that you think are your key attributes and features. For example:

  • Interests – for example are you sporty, and have a super athletic build? Or do you love gaming?
  • Personal Charactistics – are you a BBW, or super cute? An older model, or a girl next door type? Be honest and open, and even ask your friends what they think.
  • Content Level – it is crucial to identify the content level you are happy with. Don’t choose a niche where the content is very explicit if you dont feel comfortable with it! If you do, you simply won’t enjoy your Onlyfans experience. Don’t feel pressure to do more than you want, choose a niche that has a content level you can work with. There are fans out there for all sorts of content!

Once you have this list, it should then start to suggest the types of niches that would suit you.

2) Is the niche too big or too small?

Some niches are absolutely huge on Onlyfans. For example, the Gamer Girl niche has an enormous amount of creators fighting for the fans. This does not mean that you cannot make it work in the niche, but it will be more competitive. However it can be possible to identify a sub niche within the main niche that works for you.

On the other hand, there are also some niches that are very small, and you will struggle to find enough subscribers to make a decent amount of revenue.

3) Identify and analyse your competitors

Now you have your list of potential niches, then start to look around at other creators within that niche. On Onlyfans, it is not possible to view the content on a channel without subscribing, so you ahve the following possibilities to do your research:

Look at profiles. You can see the information in the creator profile without subscribing, so you can analyse what they have here to see what they are sharing.

Subscribe for free. There are many Onlyfans creators who allow fans to subscribe for free, and then they make money by upselling their PPV content. Identify some of these creators, and subscribe, so you can see what content they are producing, and what is getting the most engagement.

Subscribe to paid pages. It is also worth to spend some money to subscribe to some competitor creators, as you can get valuable information from this. Of course this needs to not be too many, so choose the few you subscribe to wisely. This will be money well worth spending, as it will give you very valuable data on your chosen niche, and what works.

4) Work out how you fit into your chosen niche

Once you have followed the above steps, you will have a large amount of knowledge about the niche. You can then think about what you can offer. Are there any gaps in what other creators are offering that you can fill to gain subscribers?

5) Start creating content and test your strategy

Now you have done your research, you can create your Onlyfans page, and start creating your content so you can test out your strategy.

You can, of course, target multiple niches, but bear in mind that it will increase the amount of research you will need to do.

Don’t forget authenticity!

Whilst it is important to find a niche that is popular, it is actually more important to make sure that any niche you target is authentic to you. Fans on Onlyfans value authenticity above everything else, and this applies across all niches. These fans know their niches, and they can spot a fake from miles away! If fans think you are not authentic, then they will not subscribe or spend money on your content.

Therefore, it is crucial to make sure that you fit in your chosen niche. Don’t just create for a niche because you think it will make the most money, you will always make much more money from being yourself!

If you are not a MILF, then it is probably not going to work if you target the MILF niche.

Onlyfans SFW niches

Whilst 70% of Onlyfans creators are classed as NSFW content or adult content, that still leaves a massive 30% that are creating content that is non adult or SFW.

Onlyfans can be a fantastic way for these creators to monetise their unique skills. Some of the most popular SFW Onlyfans niches are:

  • Fitness training & tips
  • Beauty tips
  • Music
  • Photography
  • Food and cooking
  • Business and finance

Onlyfans niche ideas for guys

It is no secret that the vast majority of Onlyfans creators are female, and the overwhelming majority of Onlyfans users are male. Therefore it stands to reason that most of the money being made on Onlyfans are female.

So, does that mean that guys cannot make money on Onlyfans? No! There are a lot of make Onlyfans creators doing very well. Bear in mind however that, as most Onlyfans users are male, a lot of these male creators will have a large proportion of male subscribers.

For guys on Onlyfans, all of the data in this article applies in exactly the same way. Some examples of popular male Onlyfans niches are:

  • Bull
  • Couples
  • Gay/Bisexual
  • Fetish
  • Femboy
  • Sexy fitness content

How your niche helps you find your online community

Once you have chosen your niche, then that makes all of your promotion much MUCH easier. Once you know the niche, then you can find out where the audience for this niche lives online, and you can find your tribe!

The best example of this is Reddit. It is one of the biggest websites out there, with over 430 million monthly users, and more importantly, over 100,000 different communities where people interested in just about anything you can think of are actively discussing the topics.

These communities are called subreddits, and once you find your niche, you can search Reddit and find the subreddits related to your Onlyfans niche.

Reddit is one of the best ways to promote your Onlyfans, and these niche subreddits are the secret weapon to your Onlyfans success.

All of the other social media platforms, such as Twitter/X, Instagram, TikTok and more, will have their communities around the niches, so are ideal ways to find your audience.

If you need any help with this, contact STAR as we are Reddit Onlyfans promotion experts!


Apply now to reach your true potential

Onlyfans Niche Ideas FAQ

What sells best on Onlyfans? 

There are many different things that sell well on Onlyfans. Content creators in thousands of niches are making very high Onlyfans revenue. There are some niches, such as pornstar, gamer girl and more, that have large numbers of creators with a huge following. However, the thing that sells best on Onlyfans is authenticity. The more you manage to be yourself, the better chance you have of success.

Why is an Onlyfans niche so important?

Because without it, you simply cannot work out who to target and how to target them. Not everyone will love your content, so you have to specialise to find audiences who do!

What is a niche on Onlyfans?

A niche comes from the concept of a niche market. It refers to a subset of the wider market that can be identified, so a product can be marketed effectively and successfully.